RFM
By leveraging RFM segmentation, hospitality businesses can enhance guest engagement by delivering personalized, relevant, and timely interactions, ultimately driving customer loyalty and increasing revenue.
Recency:
Time since last purchase: Customers with a lower R value are considered more valuable
Frequency:
The higher the frequency, the greater the brand loyalty.
The higher the amount, the greater the revenue and profit for the store
Purchase amount:
CUSTOMER ACQUISITION
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Sign-up Bonuses
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Cross-brand Coupons
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Referral Gifts
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50%
lower CAC, rapid customer base expansion
Spending Milestone Rewards
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Stamp Cards
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Tier Upgrades
REPEAT PURCHASE BOOST
Store Credit or Gift Card
35% LTV increase, enhanced consumption frequency
INTERACTIVE ENGAGEMENT
200% engagement surge, viral sharing potential
Code-based Coupons
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Bulk SMS
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Prize Wheel
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Email Marketing
LOYALTY PROGRAMS
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Points Mall
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Profile Rewards
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Birthday Privileges
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CHANNEL PARTNERSHIPS
40% CAC reduction through precise audience targeting
ENHANCED GUEST EXPERIENCE
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Self-Order Kiosk for Enhanced Convenience
Member-friendly login via phone number or QR code.
Display loyalty points, available vouchers, and special offers upfront.
Frictionless ordering with digital assets applied at checkout.
Seamless Digital Wallet Integration
Store membership cards & vouchers in Apple Wallet & Google Wallet.
Display points, balance, and expiration dates for easy access.
Simplifies reward redemption and loyalty tracking.
Transforming businesses for sustainable growth and success.
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